Association for the Development of Bioclimatic House (ADCB) is organizing the 3rd Conference on "Sustainable Housing: Case histories. Business approach "to be held on Friday November 10 at 11.30 am in the Barcelona Meeting Point, Great Hall Public. The event will be chaired by Enrique Lacalle, President of the Barcelona Meeting Point.

During the day, will be presented three new case studies, which give special emphasis to marketing, ie marketing strategy behind the promotion, positioning andalusia that was chosen and how to focus their communication.

The three selected cases are a practical response to the major developers and real estate marketing professionals in our country who are convinced that, if done well, incorporating bioclimatic criteria will provide an added value that consumers appreciate in their just and does not adversely affect profitability.

The partners are part of the ADCB are Alternologik, Auren Lawyers BCN Cambra Logic, Biocool Consortium Termoarcilla, i solutions company, Endesa, Gabinete Uribe, Grum BCN Energy Group 3x7, IMMOSOLAR, Isolana Foundation Private Kortilux, Maracanã, Miquel Guarro, Naturcal, Three Commercial and Tuka Bamboo. Together they make a private non-profit that seeks to promote wider application of the bioclimatic criteria in construction, generating interest in the end user.