The history of a company
can not only influence its
culture, but it can often define
its very soul. As such,
the origin of Nature’s Way is
an incredibly unique
story within the nutrition
and dietary supplement
industry. As one of the few
original health food
industry pioneers still in
operation, the company has been
in business since 1969.
The company was not
founded, funded or owned by
pharmaceutical giants, public
shareholders or investment
bankers. Rather, the
motivation for Nature’s Way is
rooted in a family’s
desperate need to address a
personal health crisis. Tom
Murdock, the original
founder of what is now
Nature’s Way, sought a
solution to
help his gravely ill wife.
Fresh out of conventional
options, he turned to the
Native American knowledge
of the plants in the Arizona
desert. And as the
saying goes, the rest is
history. Not only did Tom’s
wife recover from her
illness, but she lived an
additional 25 years.
A few year’s after the
Murdock family’s discovery,
word had spread among friends,
family, and the
Southwestern U.S. community.
What other treasures grew in the
Arizona desert? Tom
Murdock and the newly formed
Nature’s Way team were about
to find out. As a result,
eight simple herbal products
were soon offered to
health food shops in the
local market. The original
products were crude in
their formulation,
packaging and marketing, but
significant as icons of the
power of Mother Nature.
And these products were
nothing less than the
foundation of the
renaissance of the herbal
supplement industry in America.
Industry Leader
Over the last three and
a half decades, Nature’s Way
has pioneered more than just
herbal and nutritional
science. The company is a
recognized leader among all of
the nutritional and
dietary supplement companies
in America. Our list of
“firsts” is extensive, and
many of them pioneered the way
retailers, consumers,
industry, competitors, and
even government viewed herbal
and nutritional
supplements. Here are a
few of the things of which we
are the most proud:
-
First nutritional products
manufacturer with a
state-of-the-art,
pharmaceutically licensed
facility
-
First major certified
organic producer
-
First to bring significant
European phytomedicines (plant
based medicines) to
market
-
First to spend more than a
million dollars on legislative
efforts to protect
health freedoms
-
First industry recognized
GMP (good manufacturing
processes) facility
-
First to fund major third
party organizations to
responsibly disseminate health
information and ensure
quality
More than Just a
Business
Nature’s Way has a rich
tradition of giving back. The
company’s business success has
translated to success
outside of the day-to-day
operation. Over the years, it
has been done in various
ways and in varying amounts,
but the fundamental
belief has not changed.
The company is fortunate to
operate in essentially a
“green” industry, and
causes from environmental
protection to local community
programs have been an
important part of Nature’s
Way’s mission. The projects
over the years have
included:
-
Founding donor of groups
to protect the world’s rain
forests, with most of the
successful work in Samoa
and Southeast Asia.
-
Vitamins for the poor in
developing nations.
-
Donations to fund raisers
for breast cancer and other
chronic diseases.
-
Support for self reliance
programs for the homeless in
select western U.S.
cities.
-
Sponsorship effort to
provide complete holiday
support for local Latino
children.
-
Support for local youth
and adult athletic leagues,
including the Nature’s Way
women’s soccer team.
“Trust the Leaf”
The company logo for
Nature’s Way is a green leaf.
It symbolizes health, life, and
nature. The accompanying
slogan invites the world to
“Trust the Leaf.” It’s
more than just words on
paper. It’s the creed that the
company operates by
everyday. “Trust the Leaf”
is taken seriously by everyone
in the Nature’s Way
organization. The company
strives to manufacture the
very best possible
nutritional products for
human consumption. It starts
with the initial trust of
our retailers and
affiliated business partners.
This trust has been earned by
decades of working hard to
responsibly advance the
supplement industry. It ends
with the trust of
satisfied consumers whose
expectations have been exceeded.
The company knows that
millions of people rely on
Nature’s Way products for the
maintenance of good
health. It’s a legacy and a
pledge that is sacred. That’s
what it means to “Trust
the Leaf.”
Nature’s Way
Today
Today Nature’s Way is
located at the pristine base
of the Wasatch Mountains in
scenic Springville, Utah.
The company is now one of the
largest and most
technologically advanced
of all supplement
manufacturers in the United
States.
This unusual marriage of
nature and science lives in
harmony within the
Nature’s Way organization.
The company offers over 500
premium nutritional and
natural products. The
product line includes single
herbs, herbal extracts and
formulations, full line
vitamins and minerals, high
potency branded vitamins,
homeopathic products, and
various specialty products for
a wide range of health
concerns. |
